Marketing Axis Bank endorses fixed deposits over risky investments Axis Bank, with its new marketing ad, urges customers to rethink where they invest their money, favouring Fixed Deposits over Mutual Funds based on the risk involved.
Marketing Government announces 25% hike in print media advertisements Print gets a rate hike of up to 25% as brands have started prioritising trust and ROI. Print media marketing will now see an uplift in advertiser interest.
Marketing Livguard rolls in Akshay Kumar to power up IPL 2025 Livguard rolls in Akshay to introduce its new inverter and battery solutions. The marketing ad aligns with the IPL season to provide power solutions for indian homes.
Marketing Virat Kohli Bids Farewell to Puma, and Welcomes Agilitas Virat Kohli ends an eight-year deal with Puma India, signed in 2017, reportedly worth Rs 110 crore. He has declined the marketing renewal deal worth Rs 300 crore.
Marketing Britannia uses AI to launch 'A-Eye' for the visually impaired Britannia and WPP took a marketing initiative to join forces and launch A-Eye, an AI Solution, to assist the visually impaired and make retail accessible to everyone.
Marketing Hit or Miss: The Ads, This Week Let's explore the marketing campaigns that caught our eye this week! The hits and misses, the ads which either left you applauding or your eyeballs rolling.
Marketing Shah Rukh Khan invites Zeenat Aman for a memorable ‘Daawat’ Directed by Shoojit Sircar, the new marketing ad by Daawat unites Bollywood's biggies Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.
Business Renault to acquire Nissan’s 51% stake in Indian JV The French Renault Group is to acquire the Japanese carmaker Nissan’s 51% stake in their Indian joint venture business, Renault Nissan Automotive India Private Ltd.
Marketing Xiaomi takes a dig at iPhone 16 users by wishing them 'Happy April Fool's Day' For marketing the new Xiaomi 15 Ultra, it dropped an ad in The Economic Times, wishing “Happy April Fool's Day” to people who think iPhone 16 Pro Max’s camera is better.
Marketing Yashraj Mukhate adds ‘Takadum’ flavour to Sprite’s ‘Joke in a Bottle’ campaign Sprite relaunched its ‘Joke in a Bottle’ marketing campaign with an added comedy element to its refreshing taste, for which it has partnered with Yashraj Mukhate.
Marketing Duroflex collaborates with Myntra and makes sleep a fashion trend Popular mattress brand Duroflex announced its collab with marketing genius Myntra, this time making sleep habits fashionable and vital for personal style and health.
Marketing Flipkart’s celebrates the same decade old festive shopping scenerios this Gudi Padwa Flipkart’s Gudi Padwa marketing campaign explores elements of nostalgic traditions, with present online festive shopping experiences during festive times.
Marketing Virat Kohli and the whole Bottle Flip Controversy Bisleri's marketing video of Virat Kohli stating ‘Agar Bisleri bottle hota, toh flip hota', sparked a flurry of jokes and memes criticising the brand.
Marketing This IPL, Kotak Mahindra Bank will be campaigning 'Hausla Hai Toh Ho Jayega' As the IPL event plays a substantial role in most marketing strategies, Kotak Mahindra Bank will campaign, 'Hausla Hai Toh Ho Jayega', this season.
Marketing AirAsia and Sunrisers Hyderabad join forces for a high-flying IPL season New marketing Ploy- AirAsia joines hands with Sunrisers Hyderabad (SRH) as the team’s Official Airline Partner for the 2025 IPL cricket season.
Marketing A refreshing tie-up between two icons—McDonald's and Coke Zero Coke Zero is partnering with McDonald’s. This marketing trend is to encourage consumers to enjoy their favourite burgers with a guilt-free beverage.
Marketing Flipkart Fashion Literally Took Over A Popular Concert… In Style! Flipkart Fashion turned a live concert into a marketing hit with quirky placards for their End of Season Sale (EOSS). See how they stole the spotlight!
Marketing Smartest Things To Say To Crack A Job Interview Crack your next job interview with expert tips from LinkedIn’s Andrew McCaskill on communication, confidence & making a lasting impression for your marketing interview.
Marketing Celebrate Daughterhood With Utmost Dignity Celebrate daughterhood with Clinic Plus’s ‘Beti Bann Ke Aana’ marketing campaign. This campaign challenges gender biases & inspires mothers to proudly wish for daughters.
Marketing When Competitors Throw The Sassiest Shade Discover epic brand rivalries like Coke vs. Pepsi and Samsung vs. Apple, where competition turned into witty, shade-filled marketing wars!
Marketing Axis Bank endorses fixed deposits over risky investments Axis Bank, with its new marketing ad, urges customers to rethink where they invest their money, favouring Fixed Deposits over Mutual Funds based on the risk involved.
Marketing Government announces 25% hike in print media advertisements Print gets a rate hike of up to 25% as brands have started prioritising trust and ROI. Print media marketing will now see an uplift in advertiser interest.
Marketing Livguard rolls in Akshay Kumar to power up IPL 2025 Livguard rolls in Akshay to introduce its new inverter and battery solutions. The marketing ad aligns with the IPL season to provide power solutions for indian homes.
Marketing Virat Kohli Bids Farewell to Puma, and Welcomes Agilitas Virat Kohli ends an eight-year deal with Puma India, signed in 2017, reportedly worth Rs 110 crore. He has declined the marketing renewal deal worth Rs 300 crore.
Marketing Britannia uses AI to launch 'A-Eye' for the visually impaired Britannia and WPP took a marketing initiative to join forces and launch A-Eye, an AI Solution, to assist the visually impaired and make retail accessible to everyone.
Marketing Hit or Miss: The Ads, This Week Let's explore the marketing campaigns that caught our eye this week! The hits and misses, the ads which either left you applauding or your eyeballs rolling.
Marketing Shah Rukh Khan invites Zeenat Aman for a memorable ‘Daawat’ Directed by Shoojit Sircar, the new marketing ad by Daawat unites Bollywood's biggies Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.
Marketing Xiaomi takes a dig at iPhone 16 users by wishing them 'Happy April Fool's Day' For marketing the new Xiaomi 15 Ultra, it dropped an ad in The Economic Times, wishing “Happy April Fool's Day” to people who think iPhone 16 Pro Max’s camera is better.
Marketing Yashraj Mukhate adds ‘Takadum’ flavour to Sprite’s ‘Joke in a Bottle’ campaign Sprite relaunched its ‘Joke in a Bottle’ marketing campaign with an added comedy element to its refreshing taste, for which it has partnered with Yashraj Mukhate.
Marketing Duroflex collaborates with Myntra and makes sleep a fashion trend Popular mattress brand Duroflex announced its collab with marketing genius Myntra, this time making sleep habits fashionable and vital for personal style and health.
Business Renault to acquire Nissan’s 51% stake in Indian JV The French Renault Group is to acquire the Japanese carmaker Nissan’s 51% stake in their Indian joint venture business, Renault Nissan Automotive India Private Ltd.
Business Weird Hobbies of Tech Billionaires Discover the unusual hobbies of tech billionaires like Tim Cook, Elon Musk, and Mark Zuckerberg. See how these business leaders unwind beyond boardrooms.
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