Celebrate daughterhood with utmost dignity.

Yet again, Clinic Plus hits the right cord at the right time of Daughters’ Day.

Clinic Plus’s ‘Beti bann ke aana’ campaign literally kills the gender biases seen in India for ages, by celebrating the purest value of daughters. This deep-rooted ad factually celebrates daughters and also challenges the traditional norms by encouraging mothers to wish for and value daughters.

In a country like India, gender bias has remained deeply embedded. Clinic Plus draws light on what it is like being a girl child’s mother when other pregnant woman experiences expectations of a male child, in their day-to-day lives, at workplaces, public gatherings, and even within their families.

Addressing this age-old venerable issue, this Daughter’s Day, Clinic Plus has beautifully launched its campaign ‘Beti Bann Ke Aana’ or ‘Come as a Girl Child.’ The ad underlines the misogyny of people wishing a pregnant lady a boy child, while the mother deeply desires a girl. The momentum is crafted beautifully in a heartwarming shift, where the mother is ready for a daughter against the family, the whole world, and even God who is now habitual to hear prayers for sons.

It is a touching tribute to all the daughters who were never shown acceptance and their fight against society. Clinic Plus sheds light on a simple message; that change starts with the desire of a girl child. It’s a shout-out to all mothers to empower their wishes for a daughter and their right to end this gender discrimination.

Marketing Maverick is happy to join hands with Clinic Plus in promoting and encouraging such a noble, much-needed, and wonderful cause.