Bajaj Allianz General Insurance launches a new impactful campaign “Kum Padega” on adequate sum insured amount

Bajaj Allianz General Insurance, one of India’s leading private general insurance companies launched its new brand campaign. This video marketing campaign aims to infuse emotions into the general insurance industry which is otherwise perceived as passive, reactive and a transactional category.

Highlighting the USP of the campaign Sahil ‘baba’ Siddiqui, Group Executive Creative Director, DENTSU CREATIVE India added, “We believe that humor and unconventional storytelling can help people better understand this crucial financial term and its impact on their lives. Our aim was to create ads that not only entertain but also educate viewers on the importance of being adequately insured, all while keeping them hooked and engaged. After all, what good is getting someone prepared for an emergency if they are also not prepared right.”

The campaign aims to raise awareness about the importance of having a health insurance policy with an adequate sum insured to meet healthcare expenses without any worry.

Mr. Vikram Bhayana, Head of Marketing, Bajaj Allianz General Insurance added, “Medical inflation and rising health concerns are a reality that we are all privy to. A pertinent issue is the lack of adequate coverage that customers opt for in their health insurance policies which is what we aim to establish with our new #KumPadega campaign but with humour. The objective of this campaign is to reinforce that every Indian must not only have a health insurance policy but at the same time must have an adequate sum insured so that they and their family members have access to quality medical care and have an opportunity to live a dignified life.”

Manika Juneja, Managing Partner – Dentsu Creative added, “Health insurance is crucial during crises, providing a lifeline for families. Rising medical costs make it essential to have sufficient coverage to avoid financial insecurity. This campaign highlights the need to protect both health and financial well-being by choosing the right plan and promoting peace of mind for everyone.”

About Bajaj Allianz General Insurance

Bajaj Allianz General Insurance is one of the leading private general insurance company in India. Bajaj Allianz is a joint venture between Allianz SE, the world’s leading insurer and largest asset manager, and Bajaj Finserv Limited, India’s most diversified non-bank financial institution. Bajaj Allianz General Insurance offers general insurance products such as motor insurance, home insurance, health insurance as well as other unique insurance plans such as wedding insurance, event insurance, and film insurance. The Company began its operations in 2001 and today has a pan-India presence in 200 towns and cities. The Company has been constantly expanding its operations to be close to their customers. Bajaj Allianz General Insurance has been a profit-making company since its inception and has consistently been rated with “iAAA” rating for its claims paying ability by ICRA Limited (an associate of Moody’s Investors) consecutively for last 12 years.

Link to film-


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