Marketing Virat Kohli Bids Farewell to Puma, and Welcomes Agilitas Virat Kohli ends an eight-year deal with Puma India, signed in 2017, reportedly worth Rs 110 crore. He has declined the marketing renewal deal worth Rs 300 crore.
Marketing Britannia uses AI to launch 'A-Eye' for the visually impaired Britannia and WPP took a marketing initiative to join forces and launch A-Eye, an AI Solution, to assist the visually impaired and make retail accessible to everyone.
Marketing Hit or Miss: The Ads, This Week Let's explore the marketing campaigns that caught our eye this week! The hits and misses, the ads which either left you applauding or your eyeballs rolling.
Marketing Shah Rukh Khan invites Zeenat Aman for a memorable ‘Daawat’ Directed by Shoojit Sircar, the new marketing ad by Daawat unites Bollywood's biggies Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.
Marketing Xiaomi takes a dig at iPhone 16 users by wishing them 'Happy April Fool's Day' For marketing the new Xiaomi 15 Ultra, it dropped an ad in The Economic Times, wishing “Happy April Fool's Day” to people who think iPhone 16 Pro Max’s camera is better.
Marketing Yashraj Mukhate adds ‘Takadum’ flavour to Sprite’s ‘Joke in a Bottle’ campaign Sprite relaunched its ‘Joke in a Bottle’ marketing campaign with an added comedy element to its refreshing taste, for which it has partnered with Yashraj Mukhate.
Marketing Duroflex collaborates with Myntra and makes sleep a fashion trend Popular mattress brand Duroflex announced its collab with marketing genius Myntra, this time making sleep habits fashionable and vital for personal style and health.
Marketing Flipkart’s celebrates the same decade old festive shopping scenerios this Gudi Padwa Flipkart’s Gudi Padwa marketing campaign explores elements of nostalgic traditions, with present online festive shopping experiences during festive times.
Marketing Virat Kohli and the whole Bottle Flip Controversy Bisleri's marketing video of Virat Kohli stating ‘Agar Bisleri bottle hota, toh flip hota', sparked a flurry of jokes and memes criticising the brand.
Marketing This IPL, Kotak Mahindra Bank will be campaigning 'Hausla Hai Toh Ho Jayega' As the IPL event plays a substantial role in most marketing strategies, Kotak Mahindra Bank will campaign, 'Hausla Hai Toh Ho Jayega', this season.
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